Gamification

If there was a prize for an Elearning concept with the widest set of interpretations and meanings attached, it would probably be gamification. Like the proverbial set of blind men feeling different parts of an elephant and arriving at their own vision of what the animal looked like, gamification means many different things to many different people.

Presented below are some of the common ways in which L&D professionals and others often refer to and visualise Gamification, in the context of E-learning.

Animation and Interaction

Animation

The most basic E-learning intervention can be visualised as some sort of a Powerpoint Plus or Video  intervention where a subject is handled through a series of screens with relevant text with a voiceover that play themselves out on the screen of a learner.

One of the most common understanding of Gamification is that of an E-learning interventions that will go beyond this basic format of Powerpoint Plus or Video. There are primarily two vectors on which this happens:

  1. Animation – The onscreen text (OST) of the basic intervention is replaced or embellished by static examples, figures, infographics that illustrate the subject in a manner that becomes more appealing to the learner. As the quality of the intervention is sought to be enhanced, static examples and figures can give way to animated examples, figures and infographics that seek to hold the learner’s attention
  2. Interaction – Even today, the most common format of delivering E-learning, even by established names in the E-learning business, is through one-sided Videos and Powerpoint Plus files, with or without examples, figures and infographics, static or animated. The risk in such interventions is that the learner can lose interest as he is merely a spectator. To overcome this limitation, creators of E-learning interventions are increasingly designing them in a manner that the learner necessarily has to interact with it for it to keep progressing. These interactions often take the shape of solving a problem which can be done through a quiz, or a drag-and-drop exercise, or role-play or typing in a free format response or even recording a video. For the learner, it becomes a bit like participating in a “game”, hence the reference to gamification in this context.

Gamified Environment

Environment

Many organisations make an effort to harness the inherent desire of humans to participate in challenges and excel and outshine others, for achieving superior learning outcomes as well as business goals. This normally manifests itself in the form of a scorecard, or leaderboard, that is accessible and visible and designed to motivate participating employees to move up on it.

This form of gamification requires the organisation to identify and reward desirable behaviour and actions while penalising undesirable behaviour and actions that are detrimental to the business. The scope of this gamification would vary from organisation to organisation and its ability to recognise desirable and undesirable behaviour and actions and ability to track them in a reasonably transparent manner. Outcomes could be tied to the financial rewards the company offers to employees or could be run as a parallel process leading to non-financial rewards and recognition in the form of stars and badges, etc.

Though often larger than E-learning, E-learning constitutes an integral part of the effort with the organisational Learning Management System (LMS) the backbone which monitors, tracks and publishes scorecards and performance.

Gamified, glorious “skin”

Skin

This form of gamification can also be referred to as a gamified “skin” of an E-learning intervention. Here, some E-learning creators try to go high on the creative quotient in order to impart the feeling of a “game” to an intervention. For example, an intervention could be created in the form of raiding a castle, or climbing a mountain, or travelling to outer space, or anything else they believe will appeal to learners.

This format will deliver key learning messages, as in a regular E-learning intervention, with or without figures, examples and infographics, static or animated. In order to move towards the stated goal, which could be summiting a peak or landing on Mars, periodically the learner will be asked to answer questions based on the learning provided so far. Once he answers correctly he will move forward. Though the learner may be engaged in the glorious activity of rescuing the princess, he is constantly brought back to reality with the business questions he needs to keep answering.

It should be noted that moving forward on the mission neither requires the learner to demonstrate any skill or learning re

levant to that task, either climbing or space travelling, nor does it bear any connection to the learning goal or subject or industry or function. The learner might be made to climb a mountain, or travel to outer space or dive down to the depths of the ocean or anything else, for the same learning. He will be delivered the same learning messages and will need to solve the same problems for moving from one place or level to the next.

In this format, the “skin” of the intervention becomes both key and irrelevant. While it is key because it needs to be attractive so that it can engage learners, it is also immaterial because it mostly bears no relevance to the subject at hand.

Pure Game, Incidental Learning

Monopoly-Classic-Replacement-Board-SDL309870903-1-342b4

This perhaps remains the Holy Grail of gamified E-learning.

According to some, this is the highest, and most desirable, form of gamification. The intervention is designed as a “pure” game, without artificial props like answering business questions to move to the next level. It delivers an enjoyable experience to the learner, like a game which he wilfully participates in, while subliminally delivering the learning messages. For example, in the game of Monopoly, while trying to achieve the goals set out in the game, the process of doing so delivers messages like value of property, strategy, consolidation, etc. to participants. And it is believed that because these are not learning goals, but merely byproducts of an enjoyable activity, they become ingrained in the participant.

Design of the game, then, is understood to be an important element. And again, there can be a wide range of games that can be designed. Contrary to perception, these games don’t necessarily need to be complex. Some simple examples:

  • A “Memory and Matching” game that requires participants to match cards in two decks kept face downwards. When children play this game, there could be a matching of an animal on one side with its young on the other. They pick a card from each deck. If they match they take it out and pick again, else they keep the cards back in place. The cues could be suitably modified to reflect the business being catered to in the E-learning situation.
  • A “Crossword” quiz with cues and answers relevant to the business and learning

The challenge with this form of gamification is that it might seem too much like fun. While we believe fun is good, we don’t want to permit it on our watch, even if it leads to better outcomes. Only mature, confident organisations, who are not under constant pressure to prove outcomes, might be in a position to deploy these.

Conclusion

Whichever format of gamified E-learning your organisation chooses, it is a concept whose time has come and is being widely used across industries and learning situations.

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